Thursday, June 4th | 420 N 5th St 5th Floor | Minneapolis, MN
Happy Hour: 4:30 – 5:30 PM | Panel: 5:30 – 6:30 PM
As CEO and owner of experiential retail agency Fame, Robertson has enjoyed a 20-year marketing career choreographing brand experiences that consumers love to love. By delivering fully committed devotees, she has delighted some of the world’s most recognized brands in all channels of trade including Target, DreamWorks, IMG, General Mills and Time Warner Cable.
Prior to Fame, Robertson was the vice president and management supervisor at Campbell Mithun, where she also served as director of KidCom, one of the top three youth marketing agencies in the world. Her work has earned recognition and awards from Effie Worldwide, Retail Design Institute, HOW, Communication Arts and The Hub, among others. In 2011 she received Ad Fed’s Silver Medal Award for her contributions to the advertising industry. In 2013 she was named a Who’s Who in Shopper Marketing Agencies by Shopper Marketing magazine, a designation she still holds. The Minneapolis / St. Paul Business Journal also tapped Robertson as a 2014 Women in Business honoree.
Robertson is a member of the Hub Brain Trust, an honorary Ad Fed board member and vice president of the Twin Cities Retail Design Institute. She has served on numerous industry panels for the Retail Advertising and Marketing Association and Shopper Insights Conference, and she is an institute faculty member at the Path to Purchase Institute. Robertson also is a frequent speaker on the topic of retail design and brand experience.